Start actually engaging and converting the leads you pick up from tradeshows and events using these 5 ABM strategies. These five ABM lead engagement tips will ensure you find customers that will stay with you, and grow with you.
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There’s more to B2B marketing than LinkedIn. So in this article we break it all down – which channels are best for B2B ABM, when to use them, how to use them most effectively and, most importantly, how to determine which channels are the right channels for your ABM programme.
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Demand generation is a pile of crap. We’ve said it on paper many times – now we’re saying it on camera! This 2-minute read tells you why we’re waging war on B2B SaaS marketing, and why demand generation means less then nothing.
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Can injecting humour boost B2B content marketing and branding? Despite audiences craving laughs and memorable ads, a mere 5% of B2B marketers tap into humour in B2B marketing. But the 5% that do? They’re something to look up to. Check out some examples of truly engaging B2B marketing from brands like Squarespace and Upwork, and pepper us with your thoughts and opinions on whether humour should be used in B2B marketing or not.
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Account-based marketing (ABM) campaigns are ten a penny in B2B SaaS. But how do you ensure you get the most from your ABM programme? In this article, we explore what makes a good account-based marketing campaign and give you 7 proven ABM tactics to maximise the success of your programme.
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B2B SaaS and technology businesses continue to use account-based marketing (ABM) as a potent tool to grow existing and win new business. Yet, mystery still surrounds the concept of ABM. In this article, we break down how you can run an effective account-based marketing campaign, including how to build your ABM team, how to align your Sales and Marketing functions, tips on identifying and segmenting your target accounts, developing personalised strategies and how to execute your ABM campaign.
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Cold email campaigns (done wrong) are becoming a curse on the B2B SaaS and technology industry. But that can change. In this article, we outline where most businesses get them wrong (with examples), why they keep getting them wrong, and address the underlying issues with cold sales emails and how they could harm your brand and reputation. Then we strip it all back and give you actionable information you can take away and implement in your business to improve any email marketing your Sales teams do.
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Account-based marketing is an incredible tool to help B2B SaaS and technology businesses grow their existing client contracts and win new ones. In this article, we break down what makes account-based marketing different to other marketing methods, what makes account-based marketing so effective, and how you can use the key concepts of ABM strategies to build communities, advocacy groups and advisory boards to help you win more business from your existing clients.
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As an account-based marketing agency, we’re lucky in that we get to chat to B2B technology businesses every week. Recently, SaaS vendors that “get’ marketing consistently tell us that building a community is vital. They’re right – if you can measure it correctly. Community-attributed revenue (CAR) is a little unexplored but not at all uninteresting. In this article, we outline the 6 areas to measure to start attributing revenue to your community.
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Our privileged position as an account-based marketing (ABM) agency, means we often get the chance to have a nosy around vendor and SI land. And we’ve noticed a trend. What looks like a demand generation is often really a dressed-up lead generation program (and almost never true ABM). Measuring demand generation by the wrong metrics is where businesses usually trip up. So this article will outline the differences between demand generation and lead generation, how to measure demand generation success and what it means for your marketing and sales teams.
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As an account-based marketing (ABM) agency, we’re lucky enough to spend our days chatting with eCommerce merchants about what challenges they face. ABM means we listen with a sympathetic ear, and now we’re sharing what we hear. This article outlines the biggest challenges eCommerce merchants in 2023, what that means for vendors, and how that might inform your sales strategy and positioning.
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More and more companies are considering an Account-Based Marketing (ABM) approach, and with very good reason. A recent 2019 survey carried out by Digital Kungfu revealed that 47% of ICT companies have been successfully using ABM for at least a year and the number of companies using ABM strategies has doubled over the past 12 months. Alongside this, 85% of marketers (according to Marketo research) said that ABM provided significant benefits to retaining and expanding existing client relationships.
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Sales and Marketing are often seen as two separate divisions within a company. At BuyingTime this isn’t the case – we believe that although the daily operations of these teams are focused on different aspects of the customer relationship, they should function together as a single unit. The relationship is completely intertwined, and recognising where each team specialises and how they can aide one another to generate business growth is certainly at the forefront of what we deliver at BuyingTime.
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As we all reach the halfway mark for 2019 and start rolling towards the second half of the year, have you put in the work with prospects already in the pipeline to frontload Q3/Q4 or are you behind and even having to start from scratch? Maybe you’ve been so focussed on hitting those short-term monthly and quarterly targets that not enough forward preparation has been done going into the latter part of the year…
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So, you have a fresh round of funding and new investors onboard, meaning there’s targets to REALLY hit and ROI to TRULY deliver. You’ve recruited a full sales team - two senior sales folks, two sales managers, four junior sales reps - to go along with your all-encompassing marketing programs, bought-in data, target account programs, nurture programs, and fancy new website…
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"Account-Based" Marketing Programs are "de rigueur" in 2019. Many of these programs are content-based, but to get straight to the point - we see far too many companies using their existing content engines for these projects, serving from their regular flow of Case Studies, White-papers, thought leadership articles and, of course, videos from their sales kick-off conferences…
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All marketeers and sales professionals have their favoured means of engaging with prospects, but one thing’s for certain - any successful sales or marketing campaign needs to have some degree of personalisation. However, a few things still remain open to opinion…
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Successful businesses are dependent upon a number of things, including a network of positive relationships. Business relationships that have been built on combined success and trust have a distinct competitive advantage because trust with your clients or suppliers is so valuable and takes time to build.
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The unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sectors.
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