Content Creation
Relevant, engaging content marketing is crucial for your business to be seen as a leader and innovator – and for your sales prospects to take notice of you.
Establishing authority in today's digital landscape requires a consistent content marketing strategy filled with content that is relevant and useful to your prospects. But curating this content demands time, expertise, and a well-defined strategy - resources that are often stretched thin.
Here's where Buyingtime ABM steps in with our comprehensive account-based marketing agency approach.
Evaluate your current digital presence:
How up-to-date is your content?
Do you have outdated/dormant content or blogs that need reviving?
When did you last refresh your case study content and testimonials to showcase your brand's evolution?
Next, think about your target clientele:
How frequently do you produce content that they are looking for as part of your content marketing strategy?
Are you active in penning fresh articles for your site and for LinkedIn as part of your content strategy?
How optimally are you using social channels in your content marketing strategy?
The cornerstone of ABM isn't just projecting success - it’s genuinely delivering value. Do you have a robust content calendar to ensure fresh content generation and updating existing materials?
Buyingtime is an account-based marketing agency with content services at the core of our ABM programmes. Our content creation process begins with an intensive audit to pinpoint areas of potential and improvement. From there, our team of experts crafts tailored content marketing strategies across all channels to elevate your brand.
Considering an overhaul or need assistance from the outset? Reach out – we're here to translate your vision into compelling content.
Email Marketing
Email is pivotal in your ABM programme’s content marketing strategy. For many of your prospects, daily communication revolves around email, making it critical that when you produce email programs, they aren't created in isolation and that the content stands out.
From practitioners to C-level executives, your content marketing must strike a chord with every audience segment. Buyingtime’s account-based marketing team executes targeted and meaningful email marketing campaigns that bolster content marketing services and ABM efforts, driving demand generation.
Whether utilising our in-house platform, DotDigital, or seamlessly integrating with your existing content marketing strategy, our expertise is yours. Our content services process looks a little like this:
Create a content plan based on your unique value proposition
Craft a compelling content narrative to engage your target audience
Determining the ideal delivery time for maximum engagement
Precision A/B testing for impactful results
Adjust content marketing strategy based on our learnings
Continually enhance click-through rates
Test, learn, refine. Repeat.
Looking for a partner to amplify your email marketing impact? Reach out – marrying content marketing and email outreach is our bread and butter.