True Account-based Marketing
Buyingtime prides itself on being different. Otherwise, why would our clients choose us for ABM instead of any other company? Here’s what makes us unique:
Account-Based Marketing (ABM) and Sales Business
We blend contact, content and live learning into a proven ABM strategy to deliver sales engagement for UK consulting and service companies. We sell to large organisations across a range of senior job functions.
Focus on the Deal
Our approach to account-based marketing means we focus on the sale our client is trying to make, not the engagement we are trying to create. This improves the quality of the pitch and presentation and strengthens the commitment that Buyingtime and our clients make to each other. The result is that our average client retention period is three years.
Account-Based Targeting
Increasingly, we recommend following the account-based marketing (ABM) model - establishing a group of highly desirable target accounts, profiling them effectively, and then using the blend of services and measurement that we offer to penetrate effectively and engage those companies in a sales cycle.
Delivering High-Value New Contacts
Since we launched Buyingtime in 2003, our clients have won more than £48 million in new contracts through account-based marketing and sales engagement that we have delivered. Based upon the business models that many of our clients operate, we estimate the follow-on value of those contracts to be worth over £100 million.
Finding the Most Valuable Contacts
Exceptional data underpins ABM. Our skilled teams work across many departments and job titles, from IT and marketing through to board-level executives and ‘harder to find’ roles such as "Customer" and "Digital" roles. We recommend always finding the individual who wants to own a subject area rather than focusing on specific job titles. Nevertheless, it is our clients who always make the final choice.
Supporting Directors, Not Sales Teams
We offer sales support primarily to a client company’s directors rather than a sales team. We have found that the successful completion of new deals in the services sector necessitates relationship-building at our entry point, but that ‘subject matter expertise’ comes into its own right from the very first meeting.
Keeping Contacts Live Until the Time is Right
Sometimes a first meeting establishes credibility and interest but the timing is not right. If that happens, we can take the contact back and keep it ‘live’ until a real opportunity exists. This approach has delivered business worth in excess of £1 million to our clients without the need for competitive pitches.
Skilled, Focussed and Hard-Working
Our team is made up of long-term associates, each with a specific skill or method of working. We strive to be what many sales teams are not: hard-working, accountable and focussed on results. In short, only people who are skilled and hard-working keep working with us. This has allowed us to build a team of enviable quality from which we carefully select the right people to work on particular client projects.