As an account-based marketing agency, we’re lucky in that we get to chat to B2B technology businesses every week. Recently, SaaS vendors that “get’ marketing consistently tell us that building a community is vital. They’re right – if you can measure it correctly. Community-attributed revenue (CAR) is a little unexplored but not at all uninteresting. In this article, we outline the 6 areas to measure to start attributing revenue to your community.
Read MoreOur privileged position as an account-based marketing (ABM) agency, means we often get the chance to have a nosy around vendor and SI land. And we’ve noticed a trend. What looks like a demand generation is often really a dressed-up lead generation program (and almost never true ABM). Measuring demand generation by the wrong metrics is where businesses usually trip up. So this article will outline the differences between demand generation and lead generation, how to measure demand generation success and what it means for your marketing and sales teams.
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