As an account-based marketing (ABM) agency, we’re lucky enough to spend our days chatting with eCommerce merchants about what challenges they face. ABM means we listen with a sympathetic ear, and now we’re sharing what we hear. This article outlines the biggest challenges eCommerce merchants in 2023, what that means for vendors, and how that might inform your sales strategy and positioning.
Read MoreThe unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sectors.
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