The Client
Commercebuild is a new disruptive B2B-specific eCommerce business, differentiating itself in the market by connecting directly into a company's ERP platform and revealing all of that functionality online. The leadership team at Commercebuild had already worked with Buyingtime on the identity back in 2019, but as the business started to scale globally there was a need to bring the brand to life for staff and customers, some of whom had only met online.
The Challenge
The leadership at Commercebuild had scaled several businesses previously, and recognised the value of building a culture that aligned with a core company USP. The challenge was to build company mission / vision and purpose statements that focused on their core USP - customer commitment. Once finished, the next stage would be to bring these statements to life with really meaningful and emotive creative work that would resonate across staff, partners and some customers.
