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Job market revival: positive signs from our community
The Commerce Futures Community is buzzing with job opportunities—from heads of eCommerce to product and trading roles. Members are hiring each other, signaling a vibrant recovery in the market.
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Blog
Top of the funnel content - What? How? Why?
"Account-Based" Marketing Programs are "de rigueur" in 2019. Many of these programs are content-based, but to get straight to the point - we see far too many companies using their existing content engines for these projects, serving from their regular flow of Case Studies, White-papers, thought leadership articles and, of course, videos from their sales kick-off conferences…
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Blog
Utilising 'True' Insight to Deliver Better Engagement
All marketeers and sales professionals have their favoured means of engaging with prospects, but one thing’s for certain - any successful sales or marketing campaign needs to have some degree of personalisation. However, a few things still remain open to opinion…
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Blog
4 ways you (vendors) can build trust in business relationships
Successful businesses are dependent upon a number of things, including a network of positive relationships. Business relationships that have been built on combined success and trust have a distinct competitive advantage because trust with your clients or suppliers is so valuable and takes time to build.
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Blog
The End of "Buy or Goodbye" In The Technology Sector?
The unswerving focus on quarterly sales targets, which in turn drives slightly strange behaviour from marketing and sales alike (most of which goes against the human instinct of building relationships) is truly killing trust and long-term revenue growth across most technology sectors
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