Our illustrious founder has bitten the bullet and plunged, tank top first, into the world of LinkedIn video content. You have to respect the grind.

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Below is a transcript from his video blog series, the Tank Top Diaries.

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“Good morning, everybody. A quick post-Amsterdam tank top, even though I'm not wearing a tank top. The good news is I have bought two new tank tops, but you might not notice they’re any newer as they are the same colour as the old ones. 

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One thing really. It just struck me while I was away in Europe that, certainly the big Enterprise merchants and big Enterprise organizations, are slowing down their spend. I think probably everybody knows they're very good at shutting down spending quite quickly – as large organizations, that’s what big finance departments do quite well. 

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So I think that the vendors and agencies that are targeting these huge organisations are going to have to pivot slightly and go after the sort of hypergrowth D2C organisations and some of the media players in some other verticals.

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In other words, they're going to have to restructure their ICP.

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We're being asked to do some of that work for a number of clients at the moment, and it's interesting that as you start to look at the process, there are actually quite a lot of organisations out there that are very attractive. We're seeing, for a lot of our clients, deals being done in other platforms, in other sectors, in other slightly smaller, high-growth or mid-market groups. 

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It will be interesting to see what happens over the next six months, but I think everybody needs to revisit their ICP.”

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