Good evening from the front garden, everybody.

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A quick tank top after Patchworks [an event we helped with] today, which was great.

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The thing that’s striking me after today’s session is from one of the panels that we did – one about the way that the ecosystem is behaving and changing, in digital, particularly. As somebody who’s been around in it for quite a long time, the thing that I wanted to just talk about was how much better behaved everybody is in digital (particularly in the partnership and ecosystem space) than they were maybe six or seven years ago.

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Back then, relationships were always very brittle. They always fell apart. Partnership didn’t mean partnership; it just meant convenient sales activity that people did together. And I do think that the level of behaviour and the quality of partnership that people are entering into now is much different, and the customers are actually benefiting from that.

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The conversation I watched happened today between James from Sitoo, Zoe from Limesharp, and Seth from Commerce Layer, was one where it just seems that customers are more ambitious now because they’ve got a bit more confidence to tackle more than one thing at a time.

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‘Partnership’ means we’re in business together for quite a long time. I wonder whether maybe MACH has had something to do with that, with the way that it’s forced people to behave well with their competitors. But it’s paid off across the ecosystem, I think. Anyway, just a thought for the day.

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Thank you very much. Onwards, bye.

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